Subway

The Challenge: We needed to drive buzz among Gen Z consumers for Subway’s new footlong cookie.

The Insight: Subway’s signature is its footlong size. So, we created a lengthy delivery solution for late-night cookie cravings. Meet the Subway Footlong Cookie Limo Extra Extended Maximum Endless Goodness Delivery Mobile, or the S.F.C.L.E.E.M.E.G.D.M for short.

GOLD Austin Addy
Out of Home & Ambient; Campaign

My Role: AD | CW: Lindsay Dube | AD: Isabella Mesa